The Purchased

Hence the difference in the perception of the target audience of these two indicators. Senator From Kentucky wanted to know more. It should be in their ads based not on possibilities, namely the benefits and advantages, in particular: "How will earn the buyer of this educational material?", "How many pounds can lose purchasing this tool?", "How quickly and what Quality grow hair when you use the purchased product? ", etc. Any advertising you will agree, must be focused not on a product that it advertises, and the potential client to whom it is addressed. 8. Use as many adjectives and adverbs.

As you can see, for example, direct mail marketing, the offer has nothing to do with the so-called "information pakkazhem." Advertising declaration should not be "detailed description of necessary actions on 62 sheets," or something similar. When writing promotional material, it is necessary to limit such descriptions minimal volume. When you read the draft ad repeatedly, try to further reduce any kind of "instructions". Better describe their products (services) and create in his imagination a picture of the sweet prospect of having them. If you, for example, sell information products for home training business, draw a potential customer a compelling and enticing picture of his tremendous success, retrieval of guaranteed daily income, the availability of free uymy time, without freedom of the authorities and guidance, etc. In general, shopping, people almost never make a purchase, guided by logical arguments. Too many people are deceived by the fact that it is absolutely sure the need to logically convince a potential customer to buy.

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Rothschild

We all certainly know the famous phrase of Rothschild, "Who owns the information – he owns the world." But how to find one that will really help, and find it quickly? Probably everyone who has ever used the Internet, aware of how difficult it is to find what you need among the information collected. You can spend hours searching, vychityvaya, but did not find something that really will benefit. But how, among a set of sites which are given by query a search engine to find the one you need? There are a few small secrets that will allow you to quickly find necessary. The first and most important of them – clarification. In order to find something, we must clearly understand what you looking for. Consider a simple example.

Say you want to learn about the latest developments in the world, read the opinions of experts. But at the request of "News" search engine gives you not only topicalities today, but also in the news online shops, news in various fields of science, politics and business, which, let's have fun. And if you want only today's events? It is necessary to clarify the request. Introducing a line of "Daily News", you get much more limited information, which will save time and optimize a job. The same principle applies to the news in various fields of life.

Economics and medicine, politics and law. However, to get involved updates are not worth it. Two or three words will suffice. Otherwise, you risk narrow the search to a few links. But the real value of the Internet is in the amount of information. Among other things, abuse of morphological processing of words can also affect the quality of search results. It is this sin of some Russian search engines. Of course, it is convenient to introduce the phrase in the query box on the literary, familiar language and get a list of documents that satisfy this request. A similar search on the average yields good results. However, any deviation from the approved schemes, and revolutions can dramatically reduce the effectiveness of the search.

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